Monday, July 19, 2010

15 de Julio - Ode to Jamon ‘Chips’ (Ooh Bacon Chips!)

On July15th, we got some beach time and traveled six hours on the train back to Barcelona.

On the train, however, we ate a few bags of our favorite Sabor de Jamon ‘chips.’ The chips, either made by Ruffles or Lays or a local brand, are truly amazing. They taste like bacon. Really good bacon. Not overcooked bacon or turkey bacon or lean bacon, but good, thick bacon with lots of greasy fat. All in a chip.

The question is why hasn’t this flavor made it to the U.S? We love our bacon. We put bacon on burgers; we wrap steak in bacon; we love BLTs; we even wrap fruit and vegetables in bacon. Why doesn’t the U.S. have bacon chips? Ruffles and Lays make and distribute them in Spain, and they are the most common flavor of chips on the market; a scan of the grocery aisle proves this.

Those beef ads on the sides of the U.S. interstates have been highly successful: ‘Beef, it’s what for dinner.’ Chick-fil-a has done extremely well with the ironic ‘Eat More Beef’ slogan. It is time the U.S. adopts bacon chips. It’s for the country’s own good. We will be a happier people because of this explosion of flavor. I am currently a happier person because of my daily consumption of bacon chips.

I thought of ten ad campaigns for the introduction of bacon chips:

1. Bacon chips - perfect with themselves.

2. We put bacon on fruit; let’s put it in a chip.

3. Ruffles have bacon ridges.

4. Bacon chips: they’re what’s for breakfast.

5. Want more romance in your relationship? Lost that fire? Can’t remember your husband’s name? Add bacon chips to your love life and at least you’ll have some good chips.

Ruffles/Lays: You can contact me directly at 555-JAM-CHIPS.